Nui Sirikul Laukaikul
on Karma Marketing
Do you believe in Karma?
What about Karma Marketing?
Nui Sirikul Laukaikul says Karma Marketing is, actually, Mindful Marketing. Mindfulness is awareness of the action and its consequences toward other living souls. Karma Marketing is, thus, the practice of marketing that cares about the consequences and the impact. A practice that reminds marketing practitioners not to take anything short-term or for granted:
“Everything in life has a footprint, and good marketing will bring good karma to the brand. What goes around, comes around. The minute Marketing starts to be mindful, they will help bring good karma for society as a whole.”
Nui promotes Thai King Bhumibhol’s concept of Sufficiency Economy: “Sufficiency Economy Philosophy (SEP) is not limited to the practice of marketing; it’s the master mindset that every soul should have.” The basis of SEP is “Moderation” or The Middle Path. For regeneration to happen, we must first “learn how to control our greed, then learn how to share, and understand the importance of inclusiveness”.
After attending a Sustainable Brands conference in San Diego, Nui left motivated and inspired, and asked herself, “Why not Thailand?”. This is how she became the creator of the SB Thailand, promoting the importance of holistic thinking and the Buddhist mindset while helping people of Asia tap into their own indigenous heritage, culture and wisdom:
“We don’t teach our new generation enough about history, legacy and Asian wisdom. The generation today is bombarded by the global media. They don’t have time to digest it. People are becoming more like robots. They are acting the same and thinking the same and they call it globalization.”
With a background ranging from corporate branding to creative and strategic thinking, she is the author of Build Brand and Sufficiency Branding, Sustainable Brand pocketbooks, and a special lecturer for Chulalongkorn University and Bangkok University.
She established her own consulting firm, The Brandbeing, and initiated a program that has become the essence of her life: “PorLaewDee”, which means “Enough is Good”. It aims to help young entrepreneurs conduct “good enough” business, because “companies that don’t know when is enough will never know ‘when to give”.
Read Nui’s answers for #inspirators, be a Compassionate Leader, and know when enough is really enough!
Thank you, Nui, for being Karma Mindful!
#INSPIRATORS QUESTIONNAIRE
Name: Nui Sirikul Laukaikul
Company / Institution: The BrandBeing / SB (Sustainable Brands) Thailand / PorLaewDee Program
Title: Consultant / Country Director / Founder
Website: https://sustainablebrands.com/is/dr-sirikul
LinkedIn profile: https://www.linkedin.com/in/nui-sirikul-laukaikul-53937425/
Country of origin: Thailand
Country you currently live in: Thailand
Your personal definition of Regeneration: The ability to heal the current stage and restore the potential of today for tomorrow.
The trait you are most proud of in yourself:
Compassion / Moderation / Gratitude.
The trait you most value in others: Compassion / Moderation / Gratitude.
Passions & little things that bring you joy: Smiling!
The #inspirators who determined you to take the regenerative path:
My Late King, His Majesty King Bhumibol Adulyadej.
A hint or starting point for companies or professionals that are taking the first steps in the regeneration journey: Find your momentum. For example, when my King passed away, I recognized the importance of 'regenerating' his wisdom.
Most used and abused clichés about sustainability that bother you:
“We don’t have the budget to do it”!
An honest piece of advice for young people who lose hope:
Every single soul has value. We’re always a part of something bigger!
Music that makes you (and your heart) sing: “The Greatest Love of All”
Places you travelled to that left a mark on you: “My Inner” world.
Global Regenerative Voices you recommend us to follow:
Marc Buckley
Jenny Andersson
Trends in Regeneration we should keep an eye on:
There is no trend in Regeneration! I believe it is not a trend, but the thing we all must do!
Best places for business networking (online or offline):
Find your values, and match them with people who share the same ones. The best place could be anywhere in the world!
Events we should attend: I stopped attending events, I rather enjoy spending time and learning from communities.
Sustainable Development or Regeneration courses, trainings, or certifications that really teach us how to have an impact:
Power of Place by Jenny Andersson.
Reasons to feel optimistic about our future in 2030: If we start now, we might have a chance. What's the point of being pessimistic and doing nothing?
Reasons to feel pessimistic about our future in 2030: See above!
Regenerative Leadership qualities much needed today:
Gratitude and Giving Back in the most humble manner.
Quote that inspires you:
“คนทุกคนคือคนเดียวกัน” ท่านพุทธทาส"
“All people are the same person"
(Lord Buddhadasa)
Your own quote that will inspire us:
